WHATATAK?

We are a multidisciplinary creative studio based in India.

Our work spans art, textiles, apparel, accessories, video, and imagery. Whether we are creating for fashion, product, or motion, our focus remains the same: to create beauty that feels fresh and relevant.

The human appetite for beauty has expanded dramatically. What was once peripheral to everyday life has become central—shaping culture, commerce, and communication. Platforms like Pinterest and Instagram exist because the desire to see, share, and consume beauty has grown.

Imagination, however, has limits. It often operates within the boundaries of lived experience and serves only as a starting point. Through process, exploration, and experimentation, we move beyond those limits—pushing ideas past what is immediately imaginable.

Our goal is simple.
We aspire to create beauty that is fresh.

We hope you enjoy the work.
Thank you

Sanjay 

art@artatak.co